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Studio Eduardo Aires
Bio We are a multidisciplinary design studio based in Porto.
Studio Eduardo Aires (@studio_eduardo_aires) Instagram photos and videos
List of Instagram medias taken by Studio Eduardo Aires (@studio_eduardo_aires)
Together, they reveal a unifying language, grounding Herdade de Coelheiros in its original territory, full of traditions and a rich material culture.
Individually, each one represents a particular wine, the fullness and body of each variety (Tapada de Coelheiros, Coelheiros, Coelheiros Vinha do Taco e Coelheiros Chardonnay) translated in the different drawings, the saturation of the colours and the density of the surfaces.
Capturing the detail, rigour and versatility of this embroidery technique, a visual code system was created and used in the design of the labels.
The new identity and wine label collection for Herdade de Coelheiros is rooted both in the tradition and the ambition to update and resignify that heritage.
Their basic cross stitch, that can be traced back to the 17th century, has adapted to several cultural influences overtime, from persian arabesques to portuguese late gothic motifs or even rococo inspiration.
Herdade de Coelheiros is a wine estate located in Arraiolos (Alentejo, Portugal), a village best known for its famous handmade tapestries.